The enthusiast brand arc
That sweatshirt: http://shop.MKBHD.com
Why Enthusiast Brands will Betray You: https://youtu.be/FJgTKx-rg18?si=4pUmJhf5G6HZS3Cc
Playlist of MKBHD Intro music: https://goo.gl/B3AWV5
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0:00 OnePlus the Enthusiast Brand
1:33 “Startup” Phase
3:46 Generation 2
5:17 Peak
7:58 Realization
10:46 The Jump